Every woman wants to get luxuries including when bathing. Knowing that, Lux White released two new soap variants that contain ingredients prestigious form of micro fine crystal or crystalline powder.
Two new soap from Lux is ‘Lux White Glamour’ and ‘Lux White Radiance’. The content of the crystals in the soap can be starred and remove dead skin cells. As well as other materials such as mulberry extract and honey moisturize and brighten skin.
Both products are the latest Lux White distinguished aroma. ‘Lux White Glamour’ has a soft feminine scent.Comprising of contents lily of the valley, rose, and jasmine, fruits, musk and vanilla. While the ‘Lux White Radiance’ more fresh scented with the fragrance of roses and freesia with fresh citrus and amber.
Along with the release of the latest product Lux White held at The Dharmawangsa, Jakarta, Thursday (27/09/2012), Lux also announced a partnership with the company making specialist Preciosa crystal from the Czech Republic. In the cooperation, Preciosa crystal unique design made specifically for the dedicated to the winners of the quiz were held Lux.
Lux also change their image before the ‘soap of the stars’ (soap of the stars) to ‘star of the soaps’ (star among other soaps). “Lux Products must be seeded with a campaign that raised the benefits of each product Lux,” said Senior Brand Manager Lux Indonesia, Afriani Karina White at the launch of new Lux at The Dharmawangsa.
A less complete if the product does not have a brand ambassador. The event also introduced five beautiful women who can be an inspiration to women of Indonesia. These five inspiring women are Stella Rissa (fashion designer), Joseph Fitria (fashion entrepreneur & author of fashion and beauty), lifestyle photographer and blogger, student and youth activist and Lala Karmela (singer).
The series of new product Lux soap can you get in October 2012 in supermarkets and beauty shops.