LOUIS VUITTON has been named the world’s best labels in the fashion sector by Interbrand, a global brand consultancy firm. Louis Vuitton beat Gucci, Hermes, Burberry, and Prada.
Label is not just the name and logo mounted on the front facade boutique but an identity that distinguishes a label from one another. Not easy to set up a label, let alone maintain the image that has been established for hundreds of years. A label is not formed only of the name or logo pretty interesting but built of tradition and hard work. Interbrand knowing all the hard work behind a major label, appreciate it, was born prestigious list of Best Global Brand, which is extracted from annual research on the value of a holistic world-renowned label.
At this year’s list of Best Global Brand version Interbrand reveals only nine labels for fashion sector of 100 labels that go into the list. Top rated occupied by Louis Vuitton. The total value of economic Louis Vuitton USD23, 5 million, this figure is far less than the companies of information technology and motor vehicles like Apple, Google and Mercedes-Benz. In fact, among a number of major labels, the position of Louis Vuitton only at number 17, while the first place as Best Brand or labels of the world’s best is Coca-Cola with a total value of $ 77, 8 million.
But yet in the realm of fashion, Louis Vuitton remains the first. Moreover, Louis Vuitton is also a holder of the title of The Most Valuable Brand of the global research firm Milward Brown Optimor label for 7 years. The establishment of Louis Vuitton in the top ranks of the world’s best label indicates that the product is still a luxury investment option for many consumers.
From the research results of Inter brand’s well known that consumers prefer products classic style as an investment, not a collection of high fashion and seasonal.
They are capable of making luxury products not only as an investment of money, as well as investment and status symbol image. In practice, they will then encourage the people around them to purchase the same goods, “says Jez Frampton, Global CEO of Interbrand.
The position of both Best Global Brand label sector occupied high street giant retailer from Sweden, H & M with a total value of USD16, 5 million, followed by Zara who finished third with a total value of USD9, 5 million. In the overall list, H & M and Zara also ranks pretty impressive. H & M is the number 23, while Zara at number 37.
Behind these two high street label, Gucci stands which ranks fourth with a total value of USD9, 4 million, then Hermes in fifth position with a total value of $ 6, 1 million and in position 6 there is Burberry, which has a total value of $ 4, 3 million. Other fashion labels are included in the list of Interbrand’s Best Global Brand version is Prada, Ralph Lauren and Gap. Do not miss the exclusive jewelry label Cartier and Tiffany & Co…
The L’Oreal is the best label for the beauty sector. Burberry is very proud to again be one of Interbrand’s Best Global Brand this year. Being a label that holds fast to tradition and have a separate identity has always been our main goal, “says Burberry CEO Angela Ahrendts, Different from last year’s list, Best Global Brand in 2012 to bring the label names that are proven to overcome challenges.
Throughout 2011 and 2012, a number of the world’s biggest label experience many shocks, one from the global economic climate of uncertainty. However, even with the challenges, a number of labels that goes on the list, proving itself as the most formidable. They can increase the value of the label, not only in terms of the presentation of products and services to consumers, as well as a brand more cohesive and solid, “said Frampton, Interbrand’s annual list describing the strategy and analyze the performance of a number of major labels from around the world and how they meet consumer expectations in terms of economics.
The list also analyzed based on the role of labels in influencing consumer choice. On the other hand, two veteran New York fashion observers, Andrea Perini and Naveed Hussain, include Louis Vuitton and creative director, Marc Jacobs, in a list of the best in the world of fashion in the last decade.